Food and drink
Moray boasts a rich tapestry of culinary traditions and a vibrant food and drink sector that seamlessly blends time-honoured practices with modern innovation. From fertile farmlands and organic produce to world-renowned distilleries and breweries, and a deep-rooted fishing heritage epitomised by dishes like Cullen Skink, Moray offers a gastronomic journey that delights both locals and visitors alike.
Agriculture and organic food production
Moray’s undulating landscapes and temperate climate provide an ideal setting for diverse agricultural activities. The region’s fertile soils yield a variety of crops, including barley, which serves as a cornerstone for the whisky industry. Beyond traditional farming, there’s a burgeoning emphasis on organic food production. Local farmers are increasingly adopting sustainable practices, cultivating organic fruits, vegetables, and grains that cater to a growing market seeking health-conscious and environmentally friendly produce. Farmers’ markets and local cooperatives have become hubs where these organic goods are showcased, fostering a direct connection between producers and consumers.
Brewing and distilling

Moray is globally celebrated for its whisky production, particularly in the Speyside area, which houses approximately 50 of Scotland’s 135 whisky distilleries. This concentration underscores the region’s pivotal role in crafting Scotland’s iconic spirit. Distilleries such as Glen Moray in Elgin offer immersive experiences, inviting enthusiasts to delve into the intricate processes of whisky-making and savor the nuanced flavors that define Speyside malts.
Complementing its whisky heritage, Moray’s brewing scene has witnessed remarkable growth. Craft breweries have emerged, producing a diverse array of beers that cater to varied palates. For instance, the Keith Brewery, formerly known as Brewmeister Brewery, gained recognition for creating some of the world’s strongest beers, such as “Snake Venom,” which boasts an impressive 67.5% alcohol by volume. These breweries often source local ingredients, ensuring that each pint embodies the essence of Moray.
Seafood and fishing heritage

Moray’s coastline along the Moray Firth has historically been a hub for fishing communities, with the sea providing a bounty that has shaped the local diet and economy. Traditional fishing villages dot the coast, each with its unique stories and contributions to the region’s maritime legacy. The Moray Firth continues to yield an array of seafood, including haddock, cod, and shellfish, which feature prominently in local cuisine.
One of the most renowned culinary creations to emerge from this heritage is Cullen Skink. Originating from the village of Cullen, this hearty soup combines smoked haddock, potatoes, and onions to create a dish that is both comforting and flavorful. The term “skink” historically referred to a shin or knuckle of beef used in soups; however, in Cullen, the abundance of smoked haddock led to a delightful adaptation that has since become a Scottish classic.
Iconic food brands
Moray is also home to several iconic food brands that have garnered international acclaim. Walker’s Shortbread, based in Aberlour, has been producing its signature buttery biscuits since 1898. Under the stewardship of Sir Jim Walker, the company transformed from a village bakery into a global enterprise, exporting its products to over 120 countries while steadfastly adhering to traditional recipes.
Similarly, Baxters, headquartered in Fochabers, has established itself as a purveyor of premium soups, preserves, and condiments. Founded in 1868, Baxters has maintained a commitment to quality and innovation, with its products gracing tables worldwide. The company’s main manufacturing site in Fochabers employs around 700 staff, underscoring its significance to the local economy.
Eating and drinking in Moray
Moray’s food and drink sector is a harmonious blend of tradition and innovation, deeply rooted in the region’s natural resources and cultural heritage. From organic farms and historic distilleries to its storied fishing communities and renowned culinary brands, Moray offers a rich and diverse gastronomic landscape that continues to evolve while honouring its past. Whether savouring a bowl of Cullen Skink by the coast or sampling a dram of Speyside whisky, the flavors of Moray tell a story of a region deeply connected to its land, sea, and people.
Visit Moray will provide a selection place sto eat and drink. Here are a few…
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The Big O
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Un Petit Café
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The White Hart
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